Who are we?

Organisation of the competition is entrusted to ARMONIA, a French-German group that focuses on the organisation of wine, beer and spirits competitions. Through the Frankfurt International Trophy, Lyon International Competition, and other regional and international competitions, Armonia makes possible the tasting of more than 20,000 samples each year.

Highest standards of tasting rules

At the Women’s International Trophy, wines & spirits are awarded medals only after a rigorous selection process with high added-value. Both buyers and consumers profit from the high standards of the ISO-9001 certified competition.
Each sample is blind-tasted by an international jury composed only of women–all experts–and marked on the basis of sensorial analysis criteria defined by the OIV (International organisation of vine and wine).
To guarantee buyers and consumers a selection of only the best products, the competition awards medals to no more than a third of the samples presented.

Women are the largest group of wine consumers.

Medals–representing awards–on bottles of wine guide consumers in their choice and reassure them of a wine’s quality. Women are the largest group of wine consumers in Germany. A study conducted by Geisenheim university1 has shown that women drink more wine than men in terms of volume. In addition, more women drink wine than men: 62% of all women drink wine, while the percentage is only 52% for men. Women also spend more on wine than men: 185 € / year compared with 175 € / year for men.

Honorary president

Winnie Mok

Winnie Mok, sommelier at the Retters Restaurant in the Romantik Schlosshotel Rettershof hotel near Frankfurt.

After obtaining her diploma in 2009, Winnie Mok began her career as head sommelier on the MS Deutschland, and then earned her stripes in Frankfurt with 8 years of experience as a sommelier at Zenzakan restaurant (Mook group). From 2017 to 2020, she was the manager and sommelier for the Philipp Soldan gourmet restaurant (1 Michelin star) at the Die Sonne hotel in Frankenberg.

Since October 2020, Winnie Mok has been the Restaurant Manager and Sommelier at the Retters Restaurant in the Romantik Schlosshotel Rettershof hotel in Kelkheim, near Frankfurt.

“I practically grew up in the world of gastronomy, and over time I became more and more interested in wine. So I decided to make it my career! As honorary president, I am anxious to make the ‘women and wine’ theme better known in a field that is still considered very masculine”, enthuses Winnie Mok.

Naturally, the Women’s International Trophy was delighted to confer its first honorary presidency on a woman who has turned her passion for wine into such a successful career!

Marketing tools

Medals
Medals

The competition awards two distinctions: Gold and Silver medals.
Thanks to the competition’s international fame, products bearing its medals are prized by restaurant owners, buyers and importers from across the world.
We have kept the cost of medals low to avoid increasing the bottle’s cost price.

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Metal plates
Metal plates

Metal plaques are wonderful marketing tools, enabling to show consumers that your products have won medals and that they are recognized as among the best in their categories.
Put them on the tasting room wall and display them on your stand at trade fairs!

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Diploma

Each award-winner is given a diploma to guarantee traceability of the award-winning batch.
It certifies that the sample was judged in its category and awarded on the basis of its organoleptic qualities.

Website referencing

The list of award-winners is displayed on the competition’s website for all to see.
Throughout the year a web team uses SEO (Search Engine Optimization) to make sure web pages on the award-winning products are well-placed. The goal is to improve their rank in results returned by search engines such as Google, Yahoo and Bing.
A product that is well-referenced in search engines helps make producers better known and can rapidly bring new contacts.